Fathom Analytics is a privacy-focused and cookie-free alternative to Google Analytics that helps you understand your website performance without compromising your visitors’ data. Fathom Analytics is trusted by Fortune 100s, banks, governments, and companies of every size.

I've been using Google Analytics for more than a decade but feel it's so convoluted, and with the GA4, the implementation is even more complex… Fathom is definitely a great alternative!

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